Smokey Bear!!! ......Smokey Bear was born in 1944 when he was chosen by the U.S. Forest Service and the Wartime Advertising Council to succeed Walt Disney's Bambi as their fire prevention symbol. Every layout needs some sort of fire protection and this sign is it! This roadside billboard is perfect for those rural areas that might catch fire. Large version comes with supports. Lg. Smokey Billboard Size 4.1" tall x 2.6” wide.